I work on a range of different projects and niches, growing businesses with a healthy emphasis on SEO.
Below, you'll find a sample of the projects I've worked on with a bit of information detailing each.
I'm versed in both on-page (incl. technical) and off-page strategies and execution.
Info: Content site providing a range of information on food for a specific entertainment industry.
Task: Gather global information on a specific industry in a short timeframe whilst working with freelancers worldwide.
Result: Less than a year to 100,000 pageviews/month. Struck down by Covid-19 but has stood the test of time.
Info: Content site focusing on providing a range of information for various restaurants across the country.
Task: Keyword research, content creation, contacting and employing local residents for various information.
Result: Rapid growth in under a year, set back by a month due to the pandemic, but recovered with further growth almost immediately.
How: Previous experience creating similar sites for other countries.
Info: Content site in the entertainment niche with a US focus but global presence. Project started in Mar-17 & ran for 13 months.
Task: Grow blog traffic, source new revenue streams, build a community via an email list.
Result: Increased blog traffic by over 700%, grew an email list of 13,000 (26% open & 3.8% CTR avg.), added an additional 36% to gross revenue attritbutable directly to email list.
How: Scrapped underperforming and thin content, rebranded & restructured the whole site, and focused on producing valuable long form content targetting relevant keywords.
Info: Content site in the finance niche targetting a single state in Australia. Project started in Dec-16.
Task: Build authority and trust in a highly competitive keyword landscape.
Result: Strong, steady growth of traffic in the following year.
How: Detailed keyword research and analysis of the current competition while creating expert content on relevant topics.
Info: Content site providing a specific set of information on a range of goods and services in Australia.
Task: Understand the true user intent behind certain keywords which were identified as having low competition and create the content to rank.
Result: Massive traffic growth in an short time frame on a new domain with featured snippets achieved for many of the keywords targetted.
How: Produced long form, in-depth content with a focus on the intent behind the keyword. Optimised the structure of the content to appear in Google featured snippets.
Info: Worked with a site providing SEO & content creation services.
Task: Increase the number of leads the site needed via their website through effective content, copywriting, and a focus on local SEO.
Result: Grew number of leads from 2-5 per month to 20-30 qualified leads per month.
How: Partnered with associated businsses to cross-promote content and improved the over Google positioning with strong content.
Info: Provided content & SEO services to a celebrity news startup.
Task: Grow the traffic to a suitable selling position via SEO and social media (Pinterest).
Result: Exponential growth within a year resulting in a overall 1000%+ organic traffic increase.
How: Grew and maintained a strong Pinterest presence in addition to ranking for steady and trending keywords.
I'm well experienced in producing a range of content types including:
- Long & short form content
- Copy for websites including services, bio pages, products, and more
- Designing & copywriting emails
- Storyboarding, filming, producing, and editing videos
- Creating promotional videos for mobile apps
- Transforming content into visually appealing infographics and graphics
- Preparing presentations for investors
- Forming a range of brand mockups
A few miscellaneous skills I've developed over time:
- Translating complex, industry-tight topics into layman's terms
- Bridging the communcation gap between product development, design, and management
- Penetrating and creating trusting relationships with close-knit online communities
- Cutting out the nonsense to improve processes
- Finding gratifying solutions for frustrated customers
- Working with business owners to improve revenues based on buying practices
- Communicating ideas in an understandable and relatable manner
Let's chat.