I work on a range of different projects and niches, growing businesses with a healthy emphasis on SEO.

Below, you'll find a sample of the projects I've worked on with a bit of information detailing each.

I'm versed in both on-page (incl. technical) and off-page strategies and execution.

Info: Site focused on cannabis news in Australia.

Task: Become the number one source for cannabis news in Australia with.

Result: Achieved number one positions for 'cannabis news' and 'cannabis news australia' in under a year.

Info: Content site providing a range of information on food for a specific entertainment industry.

Task: Gather global information on a specific industry in a short timeframe whilst working with freelancers worldwide.

Result: Less than a year to 100,000 pageviews/month. Struck down by Covid-19 but has stood the test of time.

Info: Content site focusing on providing a range of information for various restaurants across the country.

Task: Keyword research, content creation, contacting and employing local residents for various information.

Result: Rapid growth in under a year, set back by a month due to the pandemic, but recovered with further growth almost immediately.

How: Previous experience creating similar sites for other countries.

Info: Content site in the entertainment niche with a US focus but global presence. Project started in Mar-17 & ran for 13 months.

Task: Grow blog traffic, source new revenue streams, build a community via an email list.

Result: Increased blog traffic by over 700%, grew an email list of 13,000 (26% open & 3.8% CTR avg.), added an additional 36% to gross revenue attritbutable directly to email list.

How: Scrapped underperforming and thin content, rebranded & restructured the whole site, and focused on producing valuable long form content targetting relevant keywords.

Info: Content site in the finance niche targetting a single state in Australia. Project started in Dec-16.

Task: Build authority and trust in a highly competitive keyword landscape.

Result: Strong, steady growth of traffic in the following year.

How: Detailed keyword research and analysis of the current competition while creating expert content on relevant topics.

Info: Content site providing a specific set of information on a range of goods and services in Australia.

Task: Understand the true user intent behind certain keywords which were identified as having low competition and create the content to rank.

Result: Massive traffic growth in an short time frame on a new domain with featured snippets achieved for many of the keywords targetted.

How: Produced long form, in-depth content with a focus on the intent behind the keyword. Optimised the structure of the content to appear in Google featured snippets.

Info: Worked with a site providing SEO & content creation services.

Task: Increase the number of leads the site needed via their website through effective content, copywriting, and a focus on local SEO.

Result: Grew number of leads from 2-5 per month to 20-30 qualified leads per month.

How: Partnered with associated businsses to cross-promote content and improved the over Google positioning with strong content.

Info: Provided content & SEO services to a celebrity news startup.

Task: Grow the traffic to a suitable selling position via SEO and social media (Pinterest).

Result: Exponential growth within a year resulting in a overall 1000%+ organic traffic increase.

How: Grew and maintained a strong Pinterest presence in addition to ranking for steady and trending keywords.

I'm well experienced in producing a range of content types including:

  • Long & short form content
  • Copy for websites including services, bio pages, products, and more
  • Designing & copywriting emails
  • Storyboarding, filming, producing, and editing videos
  • Creating promotional videos for mobile apps
  • Transforming content into visually appealing infographics and graphics
  • Preparing presentations for investors
  • Forming a range of brand mockups

A few miscellaneous skills I've developed over time:

  • Translating complex, industry-tight topics into layman's terms
  • Bridging the communcation gap between product development, design, and management
  • Penetrating and creating trusting relationships with close-knit online communities
  • Cutting out the nonsense to improve processes
  • Finding gratifying solutions for frustrated customers
  • Working with business owners to improve revenues based on buying practices
  • Communicating ideas in an understandable and relatable manner

Let's chat.